HARNESS AN AWARD WINNING BRAND
WHY INVEST IN LAWN CARE?
Your investment isn't just gaining a proven suite of business systems—you're entering a resilient, steadily growing industry that stems from an unshakeable truth: grass will always grow, and people will always pay to keep it healthy & maintain their homes.
WHY PARTNER WITH WILLOW ST. LAWNS?
For 15+ years, Willow St. Lawns has been perfecting the systems, branding, and customer experience that made us one of the top-rated lawn care companies in the country.
Now, you can license our proven model—without the red tape or heavy fees of franchising—and grow faster with expert-backed support.
Proven Brand & Process
Leverage a trusted brand with a reputation for quality and professionalism—instantly boosting credibility in your market.
Keep Full Ownership of Your Business
Unlike a franchise, you keep full control of your company while benefiting from our systems and support.
Ready-to-Run SOPs, Pricing, & Marketing
Get plug-and-play systems for pricing, sales, scheduling, and customer service—tested and refined for years.
Marketing Support & Business Coaching
Our team helps you dominate your local market with ad templates, coaching calls, and growth strategies.
COMPARE FLEXIBLE LICENSING OPTIONS
We offer multiple tiers of licensing support, depending on your needs and business size.
Essential Growth Kit
Best for small operations with 50-100 lawns or those just starting to grow.
Includes:
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Onboarding support (1 coaching session)
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Full access to SOPs, pricing, and our proprietary internal software
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Standard Brand Kit (Logos, Flyers, Ad Templates)
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Access to monthly group coaching calls
Investment: $12,500 (one-time)
HOW IT WORKS
Your Path to Opening a Branch
01
Apply Online
Spots are limited—apply today to secure your market.
02
Intro Call + Walkthrough
We’ll learn about your business goals and show you how the system works.
03
Sign Licensing Agreement
Once approved, you’ll get full access to WSL’s systems and brand assets.
04
Get Onboarded & Launch
Our team helps you set up, market, and optimize your operations.
05
Ongoing Support + Scaling Tools
As you grow, we’ll help you expand faster with marketing support and new revenue strategies.
COMMON LICENSING QUESTIONS
You have questions, we've got answers. Don't see the info you need? Contact us
Is this a franchise?
No—this is a license, meaning you keep full control of your business while leveraging our systems and brand power.
What's the investment cost?
Licensing ranges between $12,500 - $35,000 depending on your market size and support package.
How much can I make?
Most licensees recover their investment within 3–6 months and scale to 6-figure annual revenue within their first year.*
Do I need prior lawn care & home services experience?
Yes, we work with serious lawn care professionals who are ready to grow their business.
* Past licensee experiences are not guarantees of future results. Individual results will vary. Recovery of investment depends on a variety of factors, including but not limited to effort, market conditions, competition, local demand, and effective use of the provided systems. Any statements about investment recovery are estimates only and should not be relied upon as promises.
APPLY FOR A WSL LICENSE - LIMITED SPOTS PER MARKET
Join the network of lawn care pros scaling faster with WSL’s proven systems.
START HERE: INTEREST FORM
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